Every business owner has typed a question into ChatGPT or Google’s AI Overview at some point and noticed the same handful of brands showing up again and again. It rarely feels random, and it isn’t.

There is a clear, measurable difference between the businesses that get named by AI assistants and the ones that never make the list, and that difference has a name now: Answer Engine Optimization, or AEO. If SEO was ever about earning a blue link on page one, Answer Engine Optimization is about earning a mention inside the actual answer, whether that answer comes from ChatGPT, Perplexity, Google’s AI Mode, or Gemini.

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